SCOTTSDALE, Ariz.— The Alkaline Water Company Inc. (NASDAQ and CSE: WTER) (the “Company”), the nation’s largest independent alkaline water company and Clean Beverage company, has begun the first sale of its Alkaline88 Sport beverage in brick-and-mortar grocery stores. Following a successful e-commerce launch earlier this year, all four flavors of Alkaline88 Sport are now available in over 250 Harris Teeter stores in seven South Atlantic states and Washington, DC. The product uses Vessl’s innovative FreshCap to instantly turn all-natural flavors and functional ingredients into Alkaline88 water.
“Alkaline88 Sport Elite Hydration is now available to purchasers at Harris Teeter,” said Frank Lazaran, President and CEO of The Alkaline Water Company. “We received very positive feedback during the R&D phase of Alkaline88 Sport and its initial e-commerce rollout. This innovative product is now available in brick-and-mortar retail for the first time. This initial placement with a leading grocery chain like Harris Teeter, a subsidiary of Kroger, gives us a great opportunity to introduce Alkaline88 Sport to grocery shoppers. We believe that Alkaline88 Sport can be a disruptor in the sports beverage category and we will continue to optimize its distribution and sales strategies to support the strengthening and growth of the overall Alkaline88 brand.”
Available in four flavors – Jolly Watermelon, Fruit Punch, Very Berry and Limón Citrus – Alkaline88 Sport is all natural with no calories, sugar or preservatives. The natural flavors and functional ingredients – including vitamins, ginseng and guarana – are stored in the pressurized FreshCap powered by Vessl until the consumer twists them up into the Alkaline88 base for an instant infusion.
About The Alkaline Water Company
Alkaline Water Company is the clean beverage company making a difference in the water you drink and in the world we share.
The Alkaline Water Company (NASDAQ and CSE: WTER) was founded in 2012 and is headquartered in Scottsdale, Arizona. Its flagship product, Alkaline88, is a leading premium alkaline water brand available in bulk and single serving sizes along with eco-friendly aluminum packaging options. Using its innovative, state-of-the-art, proprietary electrolysis process, Alkaline88 delivers perfect pH 8.8 alkaline drinking water with trace elements and electrolytes and carries our Clean Beverage trademark. In 2021, The Alkaline Water Company was pleased to welcome Shaquille O’Neal to their Advisory Board and to serve as a celebrity brand ambassador for Alkaline88.
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