Inflation or not, pro sports team prices continue to rise

Manchester United’s Old Trafford stadium after the owners, the Glazer family, announced they were considering selling the Manchester, England club (AP Photo/Jon Super)

Inflation will not harm the bankrolls of sports team owners.

In fact, it can help.

While the super-rich have to pay a little more for their eggs at the grocery store — just like everyone else — inflation is unlikely to hurt their sports real estate bottom line.

“I pretty much rest when I’m an owner,” said Tim Clarke, a senior analyst at PitchBook, which studies private financial markets. “That’s how people see the merits of the professional sports industry. They just don’t go under.”

Inflation rose this year to levels not seen in four decades, slowing the economy and driving up prices for consumers from checkout to pump. Sports are largely no exception: rising costs are making it more expensive for fans to attend games, for families participating in youth sports, and for college athletic departments trying to stay on budget.

FILE - Denver Broncos owner Rob Walton awaits the team's NFL football game against the Las Vegas Raiders in Denver on Nov. 20, 2022.  Inflation will not harm the bankrolls of sports team owners.  In fact, it can help.  While the super-rich -- just like everyone else -- have to pay a little more for their eggs at the grocery store, inflation is unlikely to hurt their sports facilities' bottom line, whether in annual earnings or when it comes time to sell.  (AP Photo/Jack Dempsey, file)

FILE – Denver Broncos owner Rob Walton waits for the team’s NFL football game against the Las Vegas Raiders in Denver on Nov. 20, 2022. (AP Photo/Jack Dempsey, file)

But the millionaires and billionaires who own a sports team won’t feel the hardship, whether it’s the day-to-day cost of running the business or the selling price, if they decide to move on. On the contrary, a franchise can be a safe place to park money and weather a bear market.

“I think there’s a kind of hedge,” said Rob Tillis, CEO of Inner Circle Sports, who has worked on the sale of dozens of teams in all four major US professional sports and the top international leagues. “I’ve been doing this for 30 years. We have been through many business cycles and valuations have been strong. I don’t see it any differently now.”

Most sports owners are also well capitalized enough to keep their team budgets separate from their outside businesses and other sources of wealth. While rising interest rates have cooled the housing market, it’s unlikely to impact Cleveland Cavaliers and Rocket Mortgage owner Dan Gilbert, who is the 23rd richest according to Forbes magazine with an estimated net worth of nearly $52 billion man of the world is.

Phoenix Suns guard Devin Booker (1) brings the ball up during the second half of the team's NBA basketball game against the Utah Jazz on Friday, November 18, 2022 in Salt Lake City.  (AP Photo/Rick Bowmer)

Phoenix Suns guard Devin Booker (1) brings the ball up during the second half of the team’s NBA basketball game against the Utah Jazz on Friday, November 18, 2022 in Salt Lake City. (AP Photo/Rick Bowmer)

(One exception: Losses in the Bernard-Madoff pyramid scheme depressed the Mets payroll, forcing owner Fred Wilpon to sell first part and then the rest of the team.)

“These guys have so much money that I think if they start getting pinched elsewhere it’s more or less a rounding error for their clubs,” said Tom Pitts, the European head of LionRock Capital, a private equity firm , which has a one-third stake in the Inter Milan soccer team. “Most of these guys didn’t dare to buy the club. It’s an expensive hobby.”

Rising interest rates could make it more expensive for potential owners to buy into the club if they have to borrow money to pay their new asking price. “It just costs a lot more money in absolute dollars to service the debt,” Pitts said.

Denver Broncos players react during the NFL football game between the Denver Broncos and the Jacksonville Jaguars at Wembley Stadium in London, Sunday, October 30, 2022. (AP Photo/Ian Walton)

Denver Broncos players react during the NFL football game between the Denver Broncos and the Jacksonville Jaguars at Wembley Stadium in London, Sunday, October 30, 2022. (AP Photo/Ian Walton)

A handful of high profile teams are currently on the market.

Washington Commanders owner Dan Snyder, who is under pressure to sell his team after an investigation uncovered a toxic corporate culture, says he would consider divesting all or part of the once-proud NFL franchise. It’s expected to rake in even more than the $4.65 billion that Walmart heir Rob Walton, who is the 16th richest person in the world with an estimated net worth of $61 billion, made this summer for paid for the Denver Broncos.

Robert Sarver launched his teams, the NBA’s Phoenix Suns and WNBA’s Phoenix Mercury, after an investigation found evidence of a racially and sexually insensitive workplace. Baseball’s Washington Nationals are up for sale, and the family that owns the Baltimore Orioles has also made a fuss about the sale. The NHL’s Ottawa Senators are also available for the right price.

Fans watch as the Washington Commanders take on the Jacksonville Jaguars in an NFL football game Sunday, September 11, 2022 in Landover, Maryland.  The Washington Commanders were again sued by the District of Columbia, this time accused of cheating fans out of ticket money.  DC Attorney General Karl A. Racine announced Thursday, November 17, 2022, that he would file a lawsuit in civil court against the NFL team over the team's actions in taking money from season ticket holders and using it for its own purposes to keep.  (AP Photo/Nick Wass, file)

Fans watch as the Washington Commanders take on the Jacksonville Jaguars in an NFL football game Sunday, Sept. 11, 2022 in Landover, Maryland (AP Photo/Nick Wass, File)

Two of the biggest names in English football, Manchester United and Liverpool are also on the market. Man U. was valued at $4.6 billion by Forbes in September – only slightly higher than Liverpool; Both are expected to eclipse the $3.2 billion price paid for Chelsea this spring, which was briefly the highest ever paid by a sports team.

That record was less than two weeks old when the Broncos deal was announced.

“You’ve got guys like the Waltons, and that’s a drop in the ocean,” Clarke said. “It’s a club. It’s like, “When’s the next Picasso for sale?” … The value sector has nothing to do with the economy. There is always a demand and always a tight supply.”

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AP Sports Writer Jay Cohen contributed to this story.



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