Approximately 2 minutes read time.
The central theses:
- For the first time, Mott will have his own branded float at this year’s America’s Thanksgiving Parade in downtown Detroit.
- The float is designed to celebrate all of the teams that contribute to Mott’s ranking as the #1 children’s hospital in Michigan.
- To celebrate, the Mott team kicked off the week with a Thanksgiving parade on April 12th floor of the hospital.
CS Mott Children’s Hospital will have their own float at the American Thanksgiving Parade in downtown Detroit!
The colorful, branded double flatbed truck will cruise down Woodward Avenue on Thanksgiving morning.
While last year Mott participated in the parade for the first time, this year marks the debut of a new, individually branded float representing the hospital at the nationally televised event.
“Our float is dedicated to all of our teams,” said Luanne Thomas Ewald, MHA, FACHE, Chief Operating Officer of Mott and Von Voigtlander Women’s Hospital. “You are the reason we are the #1 Children’s Hospital in the state and why we are able to provide our patients with such unparalleled care that you will see all over our wagon!”
You can check out a rendering of the wagon above, but notable highlights include colorful scenes with children at play, inspirational caregivers, a “Hail to our Care Teams” banner, and even Mott’s furry, four-legged care team members. In addition, Mott staff will walk alongside the float in the parade and ride on the platform of the float.
To celebrate the all-new float, the Mott team kicked off the Thanksgiving holiday week with a Thanksgiving parade on November 12th Floor. Team members and community partners joined to bring joy and smiles to the Little Victors on 12 East and 12 West.
The event had a special guest, Tony Michaels, President of The Parade Company, who helped unveil the float’s depiction.
The patient parade even had a Grand Marshal, Little Victor Mackenzie, leading the parade of team members who carried giant balloons and gave out fun noise makers, necklaces and clown noses to patients in their rooms.
WDIV Detroit presented the Mott Parade and Mackenzie in their story series ahead of this year’s live broadcast of America’s Thanksgiving Parade.
“We are so grateful to all of our team members at Mott and Von Voigtländer,” said Ewald. “These holiday events are a reminder that we all serve one purpose: to provide our Little Victors with the very best care and experience during their stay with us.”
Be sure to tune in on Thanksgiving morning to see the Mott float roll down Woodward Avenue in America’s Thanksgiving Parade! Coverage of the parade begins at 6:00 am on WDIV Detroit (Channel 4), with parade coverage beginning at 9:00 am
Happy Thanksgiving to you and your loved ones!