Referral Marketing Technology Platform Ambassador Closes Funding to Meet Growing Market Demand

Led by Sage Growth Capital and independent investors; Combination of equity and debt financing fuels Ambassador’s plans for innovation and market expansion

SEATTLE, November 25, 2022 /PRNewswire/ — ambassadora technology company specializing in referral and relationship marketing, today announced it has raised funds, both equity and debt $1.4MM from existing independent investors and Wise growth capital. The new funding will support the company’s plans to be an end-to-end solution for the growing influencer and relationship marketing industry, ultimately positioning Ambassador as the de facto marketplace for brands and influencers to thrive to network and do business.

The adoption of influencer-driven marketing strategies and marketing solutions shows no signs of slowing down, and accordingly forbes, the creator economy has a market size of BB$100 in 2022. Ambassador’s recent infusion of new capital and debt speaks to the company’s broader mission to transform the way digital customer acquisition is accomplished, so brands can tap into and leverage the communities of their happiest customers to drive awareness and… to promote business.

“Today’s funding helps us propel Ambassadors into becoming a larger part of the digital marketer’s arsenal so we can continue to impact every part of customer engagement, from recommendation to incentivization, loyalty to influencing and ultimately creating a marketplace, where brands and ambassadors can cooperate,” says Geoff McDonald, CEO of Ambassador. “We are very excited to be partnering with our investors, advisors and Sage Growth Capital to bring this vision to life. Sage’s innate industry understanding, coupled with their growing portfolio connecting different aspects of the customer lifecycle, makes them an ideal business partner for us.”

One of the earliest SaaS solutions in its field, Ambassador technology is easily configurable, allowing brands and advocates to strategize, build, execute and refine from a single platform. The result is a win-win-win situation: brands gain access to customers who have a higher chance of converting; Brand ambassadors can generate significant income from working with brands; and customers get access to offers and referrals they wouldn’t otherwise have.

Investor Statements:
“For over 40 years I have led the global business at an executive level and have been involved in many deals and many companies. Most new businesses thrive when they focus on revenue and have a balanced and positive cash flow,” said Archibald Cox. “Ambassador has been focused since its inception and continues its strategy of building the premier marketplace for customer acquisition.”

“We were particularly impressed with Ambassador’s ability to track and match customer referrals, as well as the behind-the-scenes accounting management,” said Molly Otter, Investment Partner at Sage Growth Capital. “The Sage team is excited to partner with the Ambassador team to help them capitalize on current growth opportunities.”

About ambassadors

Ambassador is a relationship marketing technology platform for tracking and increasing visibility, automating and optimizing community-driven digital marketing efforts, and monetizing and scaling social commerce opportunities. Ambassador’s solutions enable brands to identify and support their biggest brand advocates by digitizing their referral marketing management and using machine learning to determine who, what and when ambassadors can activate opportunities in their communities. The result is stable and predictable revenue streams and consistently strengthened brand awareness. Learn more about Ambassador by visiting us or follow the company LinkedIn.

About Sage Growth Capital

Sage Growth Capital makes revenue-based investments in companies in need of growth capital. It is our mission to provide a more flexible financing option for growing businesses that do not fit traditional equity or credit models. To learn more about Sage Growth Capital or apply for funding, visit:

Jeremy Foreshew
Phone: (310) 962-3544
Email: [email protected]



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