The best moments in business in Wisconsin in 2022

Overall, Badger State’s businesses bounced back previously and stronger than the rest of the country.

2022 has been a year of recovery for many business owners and the people who frequent them. These stories demonstrate the key role that strong leadership and supportive communities (aka YOU) play in helping businesses — of all sizes — thrive.

1. Governor Evers prioritized small businesses in his COVID response. That paid off.

Wisconsin’s Main Street bounceback was a lifeline for many small business owners in limbo: unsure whether to close for good or not To attempt torn open The program awarded $10,000 to local entrepreneurs who opened a new, brick-and-mortar location or expanded their business into a vacant commercial space.

The initiative was a win-win for small businesses and small towns, where many main streets were at best half-full in the wake of the pandemic. More than 4,200 companies (and counting) benefited from the program, funded by Pres. Biden’s American bailout plan.

Click here to learn how specific companies spent and profited from this money.

2. Politicians pushed for justice and support for black-owned businesses all year long.

For only the second time in history, the entire country celebrated June 16 as a federal holiday, and in Wisconsin, leaders encouraged the “celebration” to continue beyond a single day.

In addition to raising the Juneteenth flag over the state capital, Evers encouraged Wisconsinites residents to seek out and shop at local BIPOC stores year-round.

More than 45,000 businesses are black-owned on Yelp, making them easier to find. Travel Wisconsin also has a website dedicated to lists of the state’s most established and emerging black-owned businesses.

Click here to read more.

3. If we business local, money Remains Local.

It turns out – small purchases can make a big difference! According to the 2022 Small Business Administration report, $68 out of every $100 spent at a local business stays local (compared to $43 spent at national chains). With nearly half of all Wisconsinites working in small businesses, the impact is quickly multiplying!

Wisconsin is filled with great shopping districts in cities of all sizes. Travel Wisconsin, the state’s official tourism website, has compiled a list of small towns with famous shopping spots that are not to be missed.

Click here to learn more about the 4 Best Small Business Shopping Spots in Wisconsin!

What does this mean for 2023 (and beyond)?

It’s on we all to help the Wisconsin business continue to recover nearly three years after the first round of COVID shutdowns. Simple swaps, like buying from a local business instead of ordering from Amazon, add up quickly!

RELATED: 7 ways Wisconsin businesses excelled in 2022


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