Why exercise is key to growing ad-supported SVOD (Wolk)

Buy an ad on any of the new partially ad-supported SVOD services and your target audience will be limited to that portion of the service’s subscriber base that has opted into the ad-supported tier (a relatively small number across the board).

But buy an ad that runs during a live sporting event on a subscription streaming service like Apple TV Plus and your audience isn’t as limited. Anyone – even those who don’t have a subscription – can watch the game and see your ads.


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